The clients looking for you can't find you.
Most therapy practices are invisible where people actually search — and now that includes ChatGPT. Caseload builds you a fast website you own outright, then keeps it visible every month. Written and reviewed by a licensed clinician, not a copywriter who googled your modality.
$495/month for a solo practice, plus a one-time build. You own the site, the content and the domain from day one. Month to month after the first year.
A practice I run. Built and maintained with Caseload.
You did everything right and the phone still isn't ringing.
Your directory profile isn't yours
Psychology Today puts you on a page with forty other clinicians, charges you monthly, and owns the relationship. You're renting a slot, not building anything.
Your website doesn't rank
A template site with the same copy as a thousand other practices doesn't show up for "EMDR therapist in your city." Google picks one version and quietly buries the rest.
AI search skipped you entirely
More people start with ChatGPT every month. If your site can't be read and cited, you're not in that conversation at all — and nobody is measuring whether you are.
A site you own, and someone tending it every month.
Two parts. We build the thing once, properly. Then we keep it working — so you can go back to seeing clients.
Built fast, kept fast
Modern infrastructure, no page-builder bloat. Speed is checked every month, not just on launch day.
Measured, not claimed
Every month we ask the AI engines what your clients ask, and show you the answer either way.
"@type": "Person"
"name": "Jane Doe, LMFT"
"hasCredential": "LMFT #12345"
"knowsAbout": "EMDR, trauma" Credentials machines can read
A page per clinician, marked up so Google and the AI tools know who you are and what you treat.
Yours
The domain, the site, every word on it — in your name from day one. Leave whenever and take it with you.
The map, handled
Set up, categorised correctly, and maintained — the single thing that keeps most practices out of the map.
What we did, what moved
One page you can read in five minutes. Including the months nothing moved, because that's the month you most need to know about.
Panels above are illustrative. Your report shows your own numbers.
Start with the one I had to get right.
Bodhi Wellness Collective is a practice I run. Every decision above — the speed, the clinician pages, the credential markup, the Business Profile — was made there first, on a site where being invisible would have cost me directly. It survived a full domain migration with its rankings intact.
That's the honest version of a portfolio: one site, built to the standard I'd hold my own practice to, because it is my own practice. Go look at it properly — run it through PageSpeed, see what a clinician page is supposed to contain.
days before search results move meaningfully. Anyone promising thirty is selling ads.
new clients a year covers a solo subscription, if a client is worth about $2,000 to you.
of your time to get the whole thing built. One interview, one review pass.
discovery calls, proposals or decks. The price is already on the site.
One price. It grows when you do.
$495 a month for the first clinician, $150 for each one after. Solo practice or twelve-person group, it's the same simple math — because each clinician needs their own page, their own credentials, their own specialty content.
Plus $150/month per additional clinician. One-time setup of $1,500, reduced to $750 if you pay annually.
| Solo practice | $495 |
| 3 clinicians | $795 |
| 8 clinicians | $1,545 |
Built by someone who does the work.
Caseload is run by Jack Foley, a licensed Marriage and Family Therapist in California with an active caseload and an operations role at a group practice. The content on your site is written and reviewed by a clinician because that's who's running this.
That isn't a marketing line — it's the reason the work holds up. Someone who has never done an intake can't write credibly about one, and increasingly, neither Google nor the AI engines are fooled.
This isn't right for everyone.
Easier to say it here than to find out three months in.
- You have open hours and no reliable way to fill them
- You just hired someone who needs a caseload built
- Your site is a template, or it's five years old, or there isn't one
- You're trying to depend less on directories you rent by the month
- You want to stop thinking about this and go back to seeing clients
- You're full, with a waitlist and steady referrals. You don't need us.
- You need new clients this month. Search takes about ninety days.
- You want paid ads. We don't run them, and we're not going to start.
- You want a bespoke design you art-direct. This is a good system, applied well — not a studio engagement.
- You want the cheapest option. It isn't us, and the $99 companies are easy to find.
Ready when you are.
Tell me about your practice and we'll get the intake on the calendar. No discovery sequence, no deck, no proposal to review — you've already seen the price.
I take on three new practices a month, because I write the content myself. All inquiries are confidential.